the end of tumblr: "Yahoo's Board Approves $1.1 Billion Purchase Of Tumblr - Business Insider" →
Marissa Mayer has made her first big move as CEO of Yahoo. She’s buying a social networking site with a younger audience, and a ton of pageviews. Now it’s time to monetize the thing.
The emphasis is mine, all mine. To monetize also means to market, and to police, to render tumblr safe for growth opportunities in other demographics. In simpler terms, tumblr goes the way of FB, twitter.
Nothing lasts forever.
